Are you a manufacturer with a network of dealers who sell your product? If so, you could be missing out on a terrific opportunity to significantly increase sales. Yeah, I know I sound like a TV pitchman, but for a small investment and support, your dealers could be selling your product online and making money for themselves, and for you.
Once you know what your website goals are and you have defined how much each goal is worth, the next step is to measure how well your business website is actually performing in getting visitors to complete the desired goals. To effectively measure your website performance, it is important to create and understand some Key Performance Indicators (KPI's).
Last week we looked at why you have a business website and why it is valuable to you. In this discussion we concluded that every business website's goal is to make money directly or indirectly by getting visitors to do something on the website, and that it is essential that you clearly define what it is you want your visitors to do and to assign a value to each goal.
Before you can successfully market your website, it is essential that you truly understand why you have a website in the first place and what the value of your website is.
