Entries for June 2009

Once you know what your website goals are and you have defined how much each goal is worth, the next step is to measure how well your business website is actually performing in getting visitors to complete the desired goals. To effectively measure your website performance, it is important to create and understand some Key Performance Indicators (KPI's).

Last week we looked at why you have a business website and why it is valuable to you. In this discussion we concluded that every business website's goal is to make money directly or indirectly by getting visitors to do something on the website, and that it is essential that you clearly define what it is you want your visitors to do and to assign a value to each goal.

Recently Sitepro presented collaboratively with Lee Adelman from CURT Manufacturing at the 2009 Manufacturing Advantage Conference . The presentation, titled "There's No Recession Online", discusses CURT Manufacturing's success using online retail and company reseller sites coupled with engaging media. The company has experienced significant financial success despite manufacturing it's product in a declining market in addition to the current recession. This video featuring Lee Adelman (VP, E-commerce and Retail, CURT Mfg.),  Mike Phillips (Owner, Sitepro), Keif Oss (Senior Producer, Sitepro Video), tells the strategy behind CURT's recent success. View this video and learn why "There's No recession Online".

Before you can successfully market your website, it is essential that you truly understand why you have a website in the first place and what the value of your website is.

As a whole society is cutting back on spending and focusing more on saving money.  I'm sure you have all seen or heard the commercials for feedthepig.org. 

Besides the mascot being outright scary, the site offers great information on how to pinch your pennies.  With save instead of spend being on the top of people's mind, why is now the time to start up an online business?